São Paulo, April 16, 2026 – Binance, the world’s largest cryptocurrency exchange by traded volume and chosen by over 300 million users worldwide, is thrilled to announce the appointment of Thiago Sarandy as General Manager for Brazil amid a fast evolving crypto regulation debate in Latin America’s largest market.
In this expanded role, Sarandy will lead the 5th largest crypto market in the world and of Binance’s prioritary markets. Since joining Binance in 2022, Sarandy has played a leading role in discussions for the development of a crypto regulation in the country, working alongside associations, regulators and legislators in what became the first regulatory framework for the virtual assets market and platforms. With a focus on representing users’ interests, Sarandy works to support an environment that encourages innovation to the benefit of society.
“I am honoured to take on this role in this transformation moment for crypto in Brazil, one of Binance’s most important growth frontiers. In Brazil, more than 25 million people chose crypto organically before any regulation proposal, making it one of the most exciting markets to work in. As a General Manager, I’ll make sure that Binance remains the most used and trusted platform in the country and fight to ensure that the rules will expand access and attraction to the next 25 million crypto adopters. We expect that the regulation will drive retail and institutional adoption demand in the country, paving the way for Brazil to take on a leading role for the industry globally,” Sarandy says.
For the past four years, Sarandy has acted as Chief of Regulatory and Legal Affairs for Brazil and El Salvador at Binance. He holds degrees in law from PUC-RJ, LL.M. in Capital Markets from FGV-RJ, and blockchain specialist from MIT – Massachusetts Institute of Technology. Prior to Binance, Sarandy dedicated more than 10 years of his career to the traditional financial market of Brazil, acting as a Partner and Chief of Legal at the financial institutions Genial Investments and Warren Investments.
“We are excited to have a fully dedicated general manager for Brazil. The country is not only highly relevant to the crypto industry but also offers immense potential and is currently experiencing a very dynamic period of regulatory debate. Sarandy brings the expertise needed to navigate this process and help Binance expand its business in Brazil,” says Guilherme Nazar, Head of Latin America at Binance. Sarandy will report directly to him.
Latin America is one of the fastest growing regions in crypto adoption, and home to three of the 20 top largest markets, according to the 2025 Chainlaysis Crypto Adoption Report, with Brazil as 5th largest market in the world and largest in the region. According to the report, crypto adoption in Latin America rose by 63% last year, behind only the Asia-Pacific Region, reflecting rising demand from both retail and institutional segments.
In the past year, Binance worked to enhance increased the usability of cryptocurrencies in the country, fulfilling the most important needs of the users. It was the first exchange to integrate the 170 million people national payment system Pix with Binance Pay, enabling real-time crypto-to-reais payments. It was also the first market for the relaunch of the Binance Mastercard Card in October, 2025, covering a full suite of payment products using crypto.
Binance’s global user count has surpassed 300 million, with $34 trillion of volume traded in the platform in 2025, an achievement that mirrors the accelerating rate of adoption of digital assets and blockchain globally. Committed to the sustainable development of the industry, the exchange has been increasing investments in security, compliance, and education to protect users’ funds and the ecosystem.
